How we turn scientific innovation into real-world success
Academic science is driven by curiosity, precision, and rigour. And where science creates possibility, Smash makes it practical and investable.
Smash has a proven and scalable process for translating deep science into real-world impact.
Our organisation is led by three independent boards
Ensuring performance oversight, technological integrity and maximised market access.
Governance Board
A traditional, yet essential, board of directors to oversee performance, manage risk and ensure compliance.
Science Board
A team of inventors and academics that ensure our innovations are scientifically sound, IP-strong, and grounded in evidence.
Specialist Board
Experienced operators and commercial specialists collaborate to assess market potential and review product design.
Implementation happens across seven core functions
Balancing the rigour and discipline of board-led evaluation with the precision and accountability of domain-specific execution.
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Smash Product
Concept ideation, user testing, product development
Define, build, and evolve technology-driven products that solve real problems with maximum commercial impact.
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Smash Commercial
Value creation, competitor analysis, model testing
Design and implement business models that deliver financial viability with maximum commercial impact.
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Smash Sales
Prospecting, contracting, customer support
Acquire and grow customers to ensure product adoption, maximised revenue and long-term success.
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Smash Talent
Hiring, training, performance reviews
Recruit and retain high-performing colleagues aligned with our mission and operational standards.
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Smash Operations
Budgeting, forecasting, audit readiness
Maintain clarity and discipline in financial health and organisational efficiency.
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Smash Delivery
Prototypes, design sprints, bug fixes, scalability
Build and maintain technical solutions that meet functional and reliability expectations.
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Smash Legal
Patent registration, licensing, risk management
Safeguard innovation and ensure commercial agreements are robust, compliant, and scalable.
Expertise in execution
Smash was founded to unlock the full value of scientific innovation — not through investment alone, but through the combination of investment and hands-on execution.
Smash knows how to create and lead organisations at the intersection of complex systems, commercial delivery, and monetisation.
Case Study: Transforming breakthroughs into real-world success
To illustrate our cross-sector experience, we've collated diverse examples of our work, from payments infrastructure to AI to advanced manufacturing.
Each story begins in the same way: A talented technical team. A powerful innovation. Early excitement. But no clear path from breakthrough to commercial success.
The Challenge: Brilliant innovation, risky trajectories
Conversion chaos
A team of engineers were struggling to convert their novel payments technology into a viable product for a major market. Team structure was misaligned, market understanding was weak and efforts to commercialise fell flat.
Manufacturing losses
A team of scientists had developed an exciting semiconductor process. The plan? A new manufacturing plant and years of loss-making R&D before commercial returns. The risk? Enormous.
Launch delays
An AI research group had built a powerful new tool to launch as a SaaS product. But their roadmap was overbuilt, market positioning unclear, and the product was headed for long delays.
Then Smash stepped in
Rather than advising from the sidelines — we defined and led.
Re-evaluating the market, to define where real commercial value could be captured.
Sharpening the product roadmap to focus on use cases with high-traction potential.
Restructuring the team, recruiting new talent where needed.
Training and re-aligning team members to execute with focus and commercial awareness.
Defining and implementing delivery processes to ensure speed, quality, and accountability.
The result
Focus, Traction, Growth – outcomes that speak for themselves.
Profitable growth
The payments business saw fragmented efforts become a focused, commercially viable product strategy — with stronger talent, better leadership, and a profitable growth model.
Acceleration to market
The AI company accelerated time to market, secured an MVP partnership with a major industry player, and reached self-sustaining revenue.
A path to profitability
The semiconductor team reduced time to market by over 90%, eliminating years of unnecessary complexity and unlocking a path to profitability that no one thought possible.
The Smash effect
In every case, Smash didn’t just improve performance — we fundamentally changed the trajectory.
By taking ownership, installing the right team, clarifying and simplifying delivery, and leading execution, Smash transformed deep innovations into real businesses with real outcomes.
The result in each case was a radically higher probability of success — and real-world impact.